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A free, week-long virtual event to celebrate, educate and connect Windsor-Essex’s startup community.
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Monday, November 8
 

10:00am EST

What Businesses Need To Know About Cybersecurity & Law
Feedback Survey
In this session Myra Tawfik and Jade Buchanan will explain the importance of Cybersecurity and how to effectively use to protect your business. Without adequate cybersecurity,  any business can face a large range of potentially catastrophic consequences. Businesses that are believed to have not done enough to protect customer information could face legal repercussions for a data breach. Attendees will learn about how to protect their business and find the right legal advice when you need it!  
Speakers
avatar for Layan Barakat

Layan Barakat

Marketing Coordinator, EPICentre
Marketing professional with experience in public relations, social media marketing, event planning and fundraising.Community-minded content creator with marketing strategies that have reached approximately 1.5 million viewers globally
avatar for Jade Buchanan

Jade Buchanan

Partner, McCarthy Tetrault
avatar for Myra Tawfik

Myra Tawfik

Don Rodzik Family Chair in Law and Entrepreneurship, University of Windsor, Faculty of Law
I am the Don Rodzik Family Chair in Law and Entrepreneurship and a Distinguished University Professor at the Faculty of Law, University of Windsor.  My area of expertise is intellectual property law, including capacity-building in IP and data literacy. I have founded and led IP clinical... Read More →


Monday November 8, 2021 10:00am - 11:00am EST
Zoom Webinar
  Workshop

2:00pm EST

Looking to Raise Money? AMA with Investor, Mike Labiak
Feedback Survey
If you are currently raising funding for your startup, or are looking to raise funding in the future, then join this online 'Ask me Anything' (AMA) event featuring investor, Mike Labiak. Learn how startup funding works, how investors evaluate pitches, the types of founders investors are looking for, and more. Come with your questions, our investor will be ready to answer them!

Who Should Attend?
  • Anyone who is thinking about raising money for their startup
  • Anyone that wants an understanding of how investors evaluate businesses

Speakers
avatar for Yvonne Pilon

Yvonne Pilon

President / CEO, WEtech Alliance
Yvonne Pilon is the President and CEO of WEtech Alliance, 1 of 17 Regional Innovation Centres funded by the Province of Ontario. At the age of 24, she founded her first tech venture, AD2IT, and by the age of 29, she became the youngest female to lead a Regional Innovation Centre... Read More →
avatar for Mike Labiak

Mike Labiak

Investor
 Mike Labiak is a successful entrepreneur, active investor and general partner in ventures that have become listed companies on the TSX Venture Exchange. Mike’s investment portfolio and business interests encompass a wide range of endeavors from healthcare to automotive, energy... Read More →

Monday November 8, 2021 2:00pm - 2:45pm EST
Zoom Webinar
  Workshop

4:00pm EST

Leveraging an Informed Online Presence to Grow Your Business
Feedback Survey
In this session Kevin Gervais and Noah Campbell of Touchless will explain how revolutionary web technology can be used to generate more leads, connect you to customers, make date-informed decisions, and ultimately, grow your business regardless of its age and stage. Attendees will learn from live demos, case studies of how this was achieved for a local business, and a thorough overview of how to utilize small business benefits like Digital Main Street to get started.
Speakers
avatar for Shriaa Sheth

Shriaa Sheth

Manager of Programs & Events, WEtech Alliance
Shriaa has worked for the past 5 years as a passionate event planner helping non-profit organizations, and corporations reach their fundraising and event planning goals. She has a MBA from University of Windsor, and a Bachelors in Communications from Rutgers University. After living... Read More →
avatar for Noah Campbell

Noah Campbell

Director, Government and Community Innovation, Touchless Inc.
Noah Campbell is a University of Windsor Gold LEAD Medallion Scholar in the Faculty of Science and the winner of the inaugural 2020 APMA Institute for Automotive Cybersecurity Young Cyber Achievement as well as the 2018 WEtech Alliance YQG Young Professional/Student of the Year award.As... Read More →
avatar for Kevin Gervais

Kevin Gervais

Founder & CTO, Touchless Inc.
I make things go fast ⚡️. I also work on building a better world for people on the autism spectrum, one digital transformation at a time.Some bg: Tech investor, serial entrepreneur - focus areas are edge computing, headless/JAMstack, GraphQL and Twilio messaging experiences for... Read More →

Monday November 8, 2021 4:00pm - 5:00pm EST
Zoom Webinar
  Workshop
 
Tuesday, November 9
 

11:00am EST

Leveraging Branding and Content Across Platforms to Accelerate your Business Growth
Feedback Survey
The struggle is real when it comes to creating consistent branding and constant content for your business's social media. Especially when you are the Chief Everything Officer! Learn more about branding and content creation across platforms like Facebook, Instagram, Youtube and TikTok. 
Speakers
avatar for Taylor Lanoie

Taylor Lanoie

Digital Marketing Strategist, Taylor Lanoie Creative Corporation
Hey, I'm Taylor. Thanks for popping by to have a look at my profile!If you have a question about anything that you see in my session OR maybe just a question about social in general send me a message on Instagram or an email! I'd love to chat!See you on Nov 9th at 11 am!
avatar for Layan Barakat

Layan Barakat

Marketing Coordinator, EPICentre
Marketing professional with experience in public relations, social media marketing, event planning and fundraising.Community-minded content creator with marketing strategies that have reached approximately 1.5 million viewers globally
avatar for Mara Belano

Mara Belano

Serial Entrepreneur
Mara Belano is a serial entrepreneur and content creator, with thriving businesses in the wedding, e-commerce and digital marketing spaces. Her wedding businesses won The Knot Magazine’s Best of Weddings award in 2019. For her 5-figure e-commerce launches, she attributes a lot of... Read More →

Tuesday November 9, 2021 11:00am - 12:00pm EST
Zoom Webinar
  Workshop
 
Wednesday, November 10
 

1:00pm EST

Ask us Anything: IP Strategy presented by OCI & CIPO
Feedback Survey
IP is a valuable business asset that gives you edge over the competition, and help build a reputation and goodwill with your partners and clients! Learn about tools and information you need to better acquire, manage, and leverage your IP assets!


Speakers
avatar for Andreas Waller

Andreas Waller

Business Development & Commercialization, Ontario Centre of Innovation
Multi-lingual business leader and partnership facilitator advising CEOs internationally. Held leadership roles in Canada, United States, Sweden and Germany. Currently leads market development and technology partnerships for global corporations and SMEs. A recognized business leader... Read More →
avatar for Dumitru Olariu

Dumitru Olariu

Intellectual Property Advisor, Canadian Intellectual Property Office
Dumitru Olariu has a Master of Science in electrical engineering and a Master of Business Administration. He has worked with the Canadian Intellectual Property Office (CIPO) as a patent examiner, then as an IP advisor based first in Montreal, then in Vancouver and now in Toronto... Read More →

Sponsors & Partners
avatar for Canadian Intellectual Property Office (CIPO)

Canadian Intellectual Property Office (CIPO)

The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively... Read More →
avatar for Ontario Centre of Innovation

Wednesday November 10, 2021 1:00pm - 2:00pm EST
Zoom Webinar
  Workshop

3:00pm EST

Leveraging the Windsor-Essex Entrepreneurship Support Ecosystem
Feedback Survey
It starts with an idea. You see an opportunity in your community but are not sure how to turn this opportunity into a business. Perhaps you have a side hustle or hobby that you want to grow into a full-time endeavor. How do you start? What do you need to get started? How do you grow your idea? How will you fund it?

Windsor-Essex is home to several organizations, programs, and supports to assist people interested in starting their own business. These include community partners, business supports, and incubator programs.

Why you should attend?
  • Learn about the tools and resources available to you in our ecosystem 
  • Learn how we can help you start, grow, and scale your business! 

Sponsors & Partners
avatar for EPICentre

EPICentre

The Entrepreneurship, Practice and Innovation Centre (EPICentre) is the hub for all entrepreneurial endeavours on the University of Windsor campus. From extra-curricular activities in our entrepreneurship centre to hands-on workshops in our makerspace, students from all disciplines... Read More →
avatar for Small Business & Entrepreneurship Centre

Small Business & Entrepreneurship Centre

The Small Business & Entrepreneurship Centre (SBEC), a division of Invest WindsorEssex, provides entrepreneurs and existing small business owners with the training and support necessary to start and grow their businesses in Windsor and Essex County – from ideation and concept, through... Read More →
avatar for St. Clair College Genesis Entrepreneurship & Innovation Centre

St. Clair College Genesis Entrepreneurship & Innovation Centre

The Genesis Entrepreneurship Centre, located at the Main Campus SC128 (right by Tim Horton’s) is the gateway to entrepreneurship and professional development at St. Clair College. It is a hub that connects students, alumni, faculty and the community. The Genesis Centre provides... Read More →
avatar for WEtech Alliance

WEtech Alliance

WEtech Alliance
WEtech Alliance is one of seventeen Regional Innovation Centres, funded by the Province of Ontario, serving the Windsor-Essex and Chatham-Kent regions. We provide entrepreneurs with business services, training, mentorship and strategic connections to help bring new ideas to market... Read More →
avatar for Workforce WindsorEssex

Workforce WindsorEssex

Workforce WindsorEssex is a workforce and community development board whose mission is to lead regional employment and community planning for the development of a strong and sustainable workforce.

Wednesday November 10, 2021 3:00pm - 4:00pm EST
Zoom Webinar
  Workshop
 
Thursday, November 11
 

1:00pm EST

Coping with Stress: Strategies from Entrepreneurs
Feedback Survey
Learn from entrepreneurs and professionals about how they manage their day-to -day stress! This panel discussion bring together unique perspectives of entrepreneurs to share resources to help you business and mental health! 
Speakers
avatar for Adam Castle

Adam Castle

Director of Venture Services, Campaign
I've spent my entire life thinking about how to make an impact on my community. In grade school, I started the first peer teacher-student lead mediation group in our district to help solve schoolyard problems and build bridges towards compromise (Is my inner nerd showing yet? haha)In... Read More →

Thursday November 11, 2021 1:00pm - 2:00pm EST
Zoom Webinar
  Workshop
 
Friday, November 12
 

11:00am EST

Ask Me Anything: Designing Your Funding Roadmap: Debt, Equity and Bootstrapping
Feedback Survey
As an entrepreneur, it's critical to be intentional about your funding roadmap. How quickly do you aim to grow? What are the business's cash flow needs? Who should be around the table? These are all important questions to answer when deciding whether to grow your business with debt, equity, organically with cash flows from sales, or a mix of all of the above. Join Mallory McKewen from BDC as she answers your questions and discusses these following topics.

Session Moderated by: Janelle Abela, Business Advisor at WEtech Alliance 
Speakers
avatar for Mallory McKewen

Mallory McKewen

Development Banker, BDC, Canada's Bank for Entrepreneurs
Having been a founder myself, I respect and understand the dedication, risk, and perseverance that goes into entrepreneurship. In my role at BDC, I aim to work collaboratively with entrepreneurs to provide the financing and advice that they need to scale their businesses.If you are... Read More →

Friday November 12, 2021 11:00am - 12:00pm EST
Zoom Webinar
  Workshop

1:00pm EST

From Freelancer to Small Business Owner: Hiring Your First Employee
Feedback Survey
Your business is growing, and it's finally time to take the step and hire your first employee. Join Jennifer Charron, Founder of Logic Executive Search, as she shares what you need to know (and do) when making your first hire.
Speakers
avatar for Jennifer Charron

Jennifer Charron

President, Logic Executive Search & Workplace Solutions
Jennifer Charron possesses over 10 years of experience in human resources and recruitment. The majority of her experience has been cultivated in the professional search areas and corporate recruiting. Jennifer brings a wealth of experience in the recruitment of Management, Technical... Read More →

Friday November 12, 2021 1:00pm - 2:00pm EST
Zoom Webinar
  Workshop
 

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